Posting more frequently is great if your audience likes to see multiple posts per day from you and if you have the resources to constantly produce high-quality posts. Otherwise, posting consistently is more important.
If your followers are not used to seeing many posts per day from you, you could annoy them and cause them to stop following you. If you do not have a team working on your Instagram account, it’s likely challenging to consistently put out high-quality content several times a day. When you run out of content ideas and stop posting consistently, you risk losing followers, which Union Metrics discovered in their study.
Like Union Metrics suggested in their whitepaper, “Stick to a regular posting schedule, but generally don’t post more than a few times a day. One or two great posts a day is better than 10 mediocre posts.”